Zhi.ART - Gogoro PULSE

Gogoro PULSE

THE WORLD’S FIRST HYPER ELECTRIC SCOOTER.

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2024年初，我們為Gogoro的全新車種Gogoro PULSE，打造了一系列產品視覺，包含了一支主Teaser及數支功能展示動畫用於發表會及官網、後續宣傳。

本產品打破了gogoro以往的設計語言，以全新的姿態及恐怖的效能震撼業界，而如何以視覺展現這台跨時代的效能巨獸，並在美學概念一致的前提下進入每個值得探究的細節，是我們的一大考驗。

In early 2024, we created a CG animation for the launch event of the new Gogoro PULSE, a groundbreaking addition to the Gogoro lineup. This animation included a main teaser and several feature showcases, which were utilized during the launch event and on the official website.

The Gogoro PULSE represents a departure from Gogoro's previous design language, presenting itself in a completely new light with formidable performance that has stunned the industry. Capturing the essence of this next-generation powerhouse in CG was a challenge. We aimed to showcase its revolutionary performance while integrating every intriguing detail, ensuring both aesthetic appeal and functional insight.

Teaser

The reveal

Styleframe

Motion Design

Process

Storyboard (part)

Feature Video

以七支功能展示動畫，表現產品的各方面特性，不僅於發表會簡報中使用，也為後續宣傳、官網展示等媒介服務。

Using CG to showcase the seven key features, depicting various aspects of the product, intended for use not only in presentation at launch events but also for subsequent promotional materials and website displays.

Smart Core